Wednesday 20 August is the one-year anniversary of our staff gathering at the Scoresby Waterman, where Anchor CEO, Heidi Tucker led the launch of our new brand identity.
The launch event saw the official unveiling of our new logo, colours, and brand messaging, as well as our brand story – a manifesto that tells the story of our purpose and impact.
It was also the launch of our new Anchor Values, and refreshed Mission, Vision and Purpose.
The work was expertly guided and delivered by brand strategists, Kommunal, who incorporated the views and insights of everyone from staff members, the board, service stakeholders and clients.
The finished product, the brand identity we have now, is a very strong reflection of who we are as a work force, and what we achieve in our work every day.
From our Brand Story:
The people at Anchor are real people who recognise the real person in everyone they engage with. Yes, they’re passionate, they’re committed, they’re experienced. But there’s more to it. To believe in others, you need to first believe in yourself. The Anchor team is above all else a team; small but mighty, big on belief. We’ve seen enough, felt too much and care enough to know when to just listen.
Big achievements and milestones in our first year
Year one of the Anchor green has seen some exciting events and actions as our new brand identity has hit the road:
- Youth Homelessness Summit
- Debut of our Impact Video
- Anchor staff awards
- All touch points rebranded, including our website
- Brekky in the Burbs event with Fox FM
There’s always more exciting work right around the corner. We look forward to seeing where the next 12 months takes us.
Combined with our recently released 2025-28 Strategic Plan, we’ve never been more focused and driven as an organisation.
Thank you to all our partners, donors, supporters, and sector peers who have supported us to grow our incredible impact.
